This is a commercial for WWF (World Wide Fund for Nature) to help raise awareness about animal cruelty worldwide. This commercial is to remind people of all ages about animal cruelty and that you should lend a hand to help wildlife as this is the right thing to do. This is a very clever idea for an ad as people will remember it since it stands out and because it makes sense. In this advertisement they used many persuasion techniques such logos, ethos and pathos. You can tell they used logos because at first this looks like a normal zebra but when you start to use your sense of reason you can tell that it is actually a hand with a zebra painted on it as if you are lending a hand to a zebra. You can also tell that they used ethos since this ad makes you think if lending a hand to the WWF is the right thing to do. Furthermore they used pathos as this commercial makes you feel concerned about the animals and their well being. Most importantly it makes you feel hopeful for the future of the zebra as the hand seems to be pointing in the right direction with a “thumbs up” and a smile on its face.
