In this advertisement for “euphoria”, a new fragrance for women from Calvin Klein they used both direct and indirect messages. Featured in this ad is a girl wearing the euphoria perfume in two different poses. The stereotypical direct message from this ad is that if you buy and wear the euphoria perfume you will be be pretty and look just like this model. They are basically saying “If you want to look like her, wear this perfume”, which is what most ads do because they want you to buy their product. The indirect message in this ad is the actually meaning of euphoria. Eu.pho.ri.a: noun a state of intense happiness and self-confidence. This means that this ad is telling you that not only will you look pretty if you wear this perfume but also you will be happy and more confident.
